This map renders on Google Maps tiles and needs a Google Maps API key with the
Maps JavaScript API enabled. The key stays in this browser only
(localStorage) — it is sent nowhere except Google.
Tip: serve this folder locally (python -m http.server in
viz/) if your key has referrer restrictions. You can also pass
?key=… in the URL.
Region or borough → its whole area; town or village → the radius.
Focuses the map and every briefing/CSV. Pick a match if the name is ambiguous.
Draw an area
Click Draw an area, then press and drag on the map to
lasso any shape — let go and everything scopes to it.
Fly to a clusterhide labels
Cyan = named creative
clusters (districts, campuses, hubs). Labels appear as you zoom; click one to
focus the data on it.
About the data & method
Soundings — a living evidence base for regional economies.
Active companies from the Companies House bulk register (July 2026),
placed at registered-office postcode centroids — claimed, not verified.
Sector lens: Soundings operational taxonomy over UK SIC 2007. Briefings are
AI-generated from these counts and should be checked before you rely on them.
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What
Refine what's shown
Counts for —
View
Overview
Subsectors
Size & scale
Subsectors all / none
Size of business
From the latest Companies House accounts category: micro,
small, and full/group (“sector primes”) filings.
District all / none
Edge districts over-approximate; neighbouring-authority
geocodes show as “Fringe”.
Briefing covers—
BRIEFING this selection
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SOUNDINGSBeta
Every creative & digital business in the UK, on one map
Hundreds of thousands of active companies from the Companies House register,
refreshed monthly — placed, sized and sorted by subsector.
Pick a region, search a place, or draw your own area
Filter by subsector — music, games, film & TV, software, design and more — and by size
Click any dot for the business behind it
Turn any selection into an Evidence Briefing in about two minutes
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SOUNDINGS
Get the full Evidence Briefing
Commissioning this level of evidence typically costs
£5,000–£30,000 and takes 4–8 weeks. Soundings delivers it in
around two minutes.
Every option includes the full Evidence Briefing for exactly what
you've selected — saved to your account to reopen, download or print any time.
One-off briefing
£19
single payment, no subscription
One full Evidence Briefing
Saved to your account — reopen, download or print any time
Unlimited “at a glance” data views
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Pro — monthly
£29/month
cancel any time
⏳ Early-bird beta price — set to rise after launch
10 full Evidence Briefings every month — just £2.90 each
Unlimited company-data CSVs — every firm in your selection, geolocated & subsector-tagged
Unlimited “at a glance” data views
All briefings saved to your account, downloadable
Need more? Extra briefings just £7 — cheaper than a one-off
Best value — save £58
Pro — yearly
£290/year
≈ £24/month — two months free vs £348 paying monthly
⏳ Lock in a full year at the early-bird price
Everything in Pro monthly
120 briefings across the year — just £2.42 each
One payment, one invoice for the year
Extra briefing
£7
Pro perk — about a third of the £19 one-off
One more full Evidence Briefing right now
Same price every time you run out
Your 10 still refresh next month
Organisation
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for councils, agencies & consultancies
Unlimited briefings
Whole-team use
Invoice / PO billing available
💾 Pro & Organisation include the company-data CSV — a targeted,
subsector-filtered, geolocated list of every creative business in your selection: name,
company number and Companies House link. A ready-made territory map for prospecting, lead
generation, partnerships and research.